PITTI IMMAGINE BIMBO 2010- FLORENCE ITALY
PITTI IMMAGIME BIMBO
FLORENCE (ITALY) - FORTEZZA DA BASSO
JANUARY 21 - 23, 2010
“Pitti Bimbo is the most important international trade fair featuring children’s and teen fashions”, says Agostino Poletto, deputy general manager of Pitti Immagine, “it is the only show that presents a complete overview of the children’s wear world with a precise segmentation of its many looks: from the classic-elegance of the big names at Pitti Bimbo to the sportswear at Sport Generation and the street couture at SuperStreet, from the creativity of the fair-trade brands at EcoEthic and the research at New View, to the avant-garde collections at Apartment, to textiles and design for the tiniest of the little ones. At each edition we try to define this mapping more accurately: so we did some things with New View, that has always been the fair’s “research lab”, and we are making it into an experimental model from the exhibition standpoint so that it becomes an ideal link with Apartment, creating a sort of fashion district within the event. And there is more: the Pitti Bimbo fashion shows, will have a larger following than ever, will be enriched with even further new events and new expressions, “after-hours” presentations and entertainment that pick up on the latest happenings in style and on the markets.
The important news at this edition of Pitti Bimbo includes special showings by signature brands such as Junior Jean-Paul Gaultier and Paul Smith Kids, the return of the Diesel Kids collection that the company will present in a dedicated area together with Diesel Footwear, the new collection by John Galliano, and new entries – children’s collections by big international names - Adidas, Custo Barcelona, Desigual and Notify just to mention a few.
NEW VIEW NEW LAYOUT: THE PITTI BIMBO RESEARCH LAB
More open spaces, more dialogue among the products and an absolutely contemporary design imprint are the key features of the new layout of New View designed by the architecture and graphics studio dotdotdot.. In Hall M on the lower level of the Main Pavilion the section that has always showcased collections with the highest creative content and innovative brands earmarked for a demanding audience will become the place for advanced experimentation in children’s fashions and how they are bought and sold. And…through an ideal connection with the worlds of EcoEthic and Apartment, New View will be the heart and soul of the Pitti Bimbo fashion district.
ECOETHIC. THE ECO-EVOLUTION IN CHILDREN’S FASHIONS
Banking on the new sensitivity to ethics and ethical themes, EcoEthic will be back in the Main Pavilion (Lower Level) with a group of collections that have selected ethical conduct and eco-sustainability as their strong identifying feature. The exhibitors – from all over the world – use organic and biological materials produced with the utmost respect for nature and the environment and the finished goods are made in a chain that protects local manufacturing and small communities and safeguards our planet.
APARTMENT, CONTEMPORARY LIFESTYLES AND SOPHISTICATION IN CHILDREN’S FASHIONS
Apartment, the new project dedicated to contemporary lifestyles in children’s fashions is into its third edition: it presents a growing market niche right in between the junior collections from big names and small independent brands. Apartment is truly special as it presents an array of sophisticated international clothing and accessory collections created for a selective, avant-garde audience. Apartment, at the Lyceum, will have a new setting designed by Ilaria Marelli that will make it the meeting point for the most demanding buyers and the most up-to-date fashion stores on the lookout for elite, unique and exclusive collections.
ELEGANCE AND TRADITION IN A CONTEMPORARY KEY: PITTI BIMBO
Pitti Bimbo, the section dedicated to signature children’s wear and the big names in fashion, is consolidating its offer by welcoming new and important names who choose Florence to preview their new collections. The Monumental Area, the lower level, ground floor and upper level of the Main Pavilion, the ground floor of the Costruzioni Lorenesi and the Polveriera will showcase contemporary readings of elegance and tradition for children with an eye on “grownup” fashion trends.
THE DYNAMISM OF THE INFORMAL: SUPERSTREET AND SPORT GENERATION
Superstreet is the world of denim wear and street couture for children and teenagers. Clothes identify membership in a tribe that stands out from the others because of its sounds, images an messages. Joe Velluto, a collective of Made in Italy designers and creatives will be creating the new settings.
As dynamic as ever, Sport Generation, the Pitti Bimbo section in the Cavaniglia Pavilion will give voice to the big names in sports and active wear that make “for kids” collections.
THE MINI-FASHION WEEK AT PITTI BIMBO: FASHION SHOWS AND EVENTS
Pitti Bimbo’s success is also tied to the important opportunities for communications, fashion shows and projects related to the young world that complement each edition of the fair. The fashion shows have a bigger following than ever because they are not only the springboard for new trends and collections, but they offer invaluable guidelines for combinations between clothes and accessories.
Starting with this edition, the not-to-miss appointment for the world’s press and buyers will be even more appealing thanks to new modes of presentation. Here are just some of the names that will be coming down the catwalks in the Sala della Ronda and the Sala del Rondino: Casa Altana (with the brands Amore, Pinko Up, Moschino, Jeckerson, Jacob Cohen, Villebrequin, Liu Jo Baby and Honey, Dimensione Danza), Elsy, Ice Iceberg, Miniconf, Miss Blumarine, Miss Grant, and Replay & Sons.
Some of the special events scheduled at the FORTEZZA and around TOWN at:
Although many of the events for the Pitti Bimbo agenda are still being worked out, we can already tell you about:
_ Monnalisa has picked a theatrical site in the city for the fashion-event to present the new 2010-2011 fall/winter collection to buyers and the press;
_ Laura Biagiotti Dolls: Lavinia Biagiotti Cigna will present the new 2010-2011 fall/winter collection during an event at the stand;
_ Il Gufo will present the new collection with a performance-fashion show;
_ Silvian Heach Kids will be dedicating their fashion show to a green-friendly project on behalf of an institution that does important charity work;
_ Simonetta Spa will present an event with of one of their brands.
